It seems like there's always something going on at Forethought...
Noteworthy events
About TEDx
In the spirit of ideas worth spreading, TED has created a program called TEDx.
TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is call TEDxFedSquare, where x=independently organized TED event. At our TEDxFedSquare event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group.
The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.
About TEDxFedSquare
Where: ZINC at Federation Square
When: August 17th 2011
Presenters: Darren Stein: Insights generation.
Ken Roberts: Instinct, reasoning and rigor.
Mike McClellan: Voicing emotions through music.
John Zeigler: A class action suit to get CEOs understanding the power of brands.
The Australian Marketing Institute awarded Ken Roberts, Managing Partner and Founder of Forethought Research the 2010 Certified Practising Marketer of the Year.
|
|
|
|
If only 5% of what we feel ever becomes known to us, then understanding the other 95% of non-conscious emotions is vital to understand what drives consumption.
In October 2010, Forethought launched Prophecy Feelings® at Melbourne Business School to 130 friends of Forethought.
|
|
|
| Understanding the rational drivers of consumption was the focus for the launch of Prophecy Thoughts® in September 2009. Optus, Jetstar and AFL shared their expericenes of driving market share using the Forethought Method. |
|
 |
|
Late last year, Forethought was announced as one of four finalists for the globally prestigious INFORMS Society for Marketing Science (ISMS) and the Marketing Science Institute’s (MSI) Practice Prize; short listed for its Prophecy® research for Jetstar. Representing Australia on the global stage, Forethought presented its submission to the judges at MIT in Boston, USA earlier this year.
The award was announced at Massachusetts Institute of Technology (MIT) in January 2010. The finalists’ submissions were diverse and impressive, with the judges acknowledging that it was the best group of entries ever received and it’s a thrill to report that Forethought was awarded second place amongst the finalists.
The judges did not give much away, but one judge commented that the Forethought submission was “a compelling narrative that successfully commingles strategy storyline with … a novel marketing science advance and what is clearly a powerful application.”
Ken Roberts, Managing Partner, Forethought shared that “I am pleased that our research has been recognised by pre-eminent thinkers and leaders in the marketing science industry and delighted that the energy and commitment of the Forethought team has been acknowledged in this way.”
|
|
|
|
|