Our research studies give our clients the evidence to make important decisions with confidence and certainty. On your behalf, we seek to understand the facts of the marketplace, overcoming the bias of speculation. Our work provides management with the data and clarity to act and the courage to stay the course.
Prophecy®
Recognising a 'gap' in Customer Value Analysis, Forethought has developed Prophecy®, an algorithm that predicts changes in market share estimates as a result of changes in the performance scores of value drivers. Prophecy® is a unique and innovative methodology, capable of taking quantitative research data and quantifying expected changes in market share estimates, when specific drivers of value are modified.
This unique methodology was developed by the Marketing Science team at Forethought in conjunction with leading academics and practitioners. As the first of its kind in Australia, Forethought has moved quickly to patent the Prophecy® methodology, and in doing so has become the first marketing research firm in Australia to patent a research methodology.
Prophecy Thoughts®
Prophecy Thoughts® reveals the relative importance of consumers’ rational drivers of purchase intent and explains and predicts changes in market share.
Prophecy Thoughts® provides insight into the operational and communications successes and challenges confronting your business; it provides guidance on which business functions and services are valued most by consumers and the relative performance of the firm on those drivers. This allows management to tailor messages to improve efficacy of communications and to focus on operational issues to efficiently grow market share.
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Prophecy Feelings®
Prophecy Feelings® is a world first quantitative research methodology that answers the critical question: what inventory of emotions drive consumption behavior in my specific product or service category?
Prophecy Feelings® enables Advertisers and Brand Owners to examine how their brand and communications perform on these consumption-related emotions and frame their activity to achieve greatest engagement on the emotions that drive consumption.
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