Our research studies give our clients the evidence to make important decisions with confidence and certainty. On your behalf, we seek to understand the facts of the marketplace, overcoming the bias of speculation. Our work provides management with the data and clarity to act and the courage to stay the course.
We Come in Peace
Forethought does not want to be the policeman to creative agencies, brought in at the end of a campaign to measure Awareness. We think there is a better way - a way for research to work collaboratively with both creative and clients.
Our methods have been designed to help creative agencies frame their messages, to give them certainty and purpose in their goals, and to allow them to focus on producing their art.
We believe there are three critical questions marketers and communicators need to address:
• What emotional territory will resonate with consumers?
• How does the market feel about my brand right now?
• What messages will the audience best respond to?
By testing the audience’s non-conscious emotional responses to brands and advertising, Forethought allows advertisers to:
• Amplify the effectiveness of their message in the design stage, before it reaches a wide audience.
• Anticipate the magnetic effect of the communication on brand.
• Predict shifts in market share with high levels of accuracy.