Watching and Learning

We're the kind of strategic marketing research consultancy that believes in the power of knowledge, and we like to share our ideas. Here you will find Papers from some of the marketing research experts at Forethought, as well as a collection of Things We Like.

Practitioner: Antonio Damasio

  Antonio Damasio is one of the world’s leading neurologists and neuroscientists and has made seminal contributions to the understanding of how the brain processes emotion, decision, and consciousness. Some of these have been described in his books Descartes’ Error, The Feeling of What Happens, and Looking for Spinoza, which have been translated into over 30 languages.

Dr. Damasio is the recipient of numerous academic honors and awards, including the 2005 Asturias Prize in Science and Technology and the 2004 Signoret Prize, which he shared with his wife Hanna Damasio. He is David Dornsife Professor of Neuroscience and Director of the Brain and Creativity Institute at the University of Southern California, and an adjunct professor at the Salk Institute in La Jolla, California.

What is Happening in Our Brain when we Feel an Emotion

When Emotions Make Better Decisions

This Time With Feeling