We're the kind of strategic marketing research consultancy that believes in the power of knowledge, and we like to share our ideas. Here you will find Papers from some of the marketing research experts at Forethought, as well as a collection of Things We Like.
Get Comfortable With Being Out Of Control
 |
|
Reading words associated with the elderly such as old, lonely, traditional, bingo, forgetful and conservative has been found to cause people to walk more slowly afterwards (Bargh, Chen & Burrows, 1996).
Sound like the stuff of voodoo? Read on...
|
The prospect of being primed conjures dark images of consumers being manipulated by subliminal advertising and teenagers being brainwashed by heavy metal. These images are dark because they challenge fundamental – and flawed – assumptions that we are conscious, deliberate agents; in full control of our emotions, thoughts and behaviour.
This paper keeps a wide berth from the loaded topic subliminal advertising in canvassing examples of how brand-relevant information primes us constantly. Two lessons are offered to marketers operating in this reality.
Download Full Article