Watching and Learning
We're the kind of strategic marketing research consultancy that believes in the power of knowledge, and we like to share our ideas. Here you will find Papers from some of the marketing research experts at Forethought, as well as a collection of Things We Like.
Forethought Understands Creative's Challenge
|
|
|
Ken Roberts, Managing Partner and Founder of Forethought Research talks about the Creative's challenge to understand the discrete emotions that drive purchase behaviour; the inventory of those emotions; and how effective the communication is at eliciting those emotions.
|