Watching and Learning

Forethought's experts share some insights for ambitious brands seeking growth. We cover topics including brand and communications strategy, customer experience design and observations on marketing and decision-science methods.

Exploring Customer Experience Measurement


Forethought Research has 20 years of experience in defining and measuring Customer Experience, pioneering the concept of modelling customer satisfaction data to business outcomes and in 1997 authored the question that went on to become the Net Promoter Score.

Tara Ness, Principal Consultant at Forethought shares key insights on designing and delivering Customer Experience studies.

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