Watching and Learning
Forethought's experts share some insights for ambitious brands seeking growth. We cover topics including brand and communications strategy, customer experience design and observations on marketing and decision-science methods.
EMOTIONS in Communications: The next leap forward.
The Forethought Research, globally lauded Prophecy Feelings® methodology identifies the relative importance of the discrete emotions driving consumption behaviour at a category, brand and communications level.
Forethought alone can implicitly measure discrete emotions linked to consumption behaviour. Informing and tracking brand and communications performance.