Watching and Learning
We're the kind of strategic marketing research consultancy that believes in the power of knowledge, and we like to share our ideas. Here you will find Papers from some of the marketing research experts at Forethought, as well as a collection of Things We Like.
Survey Errors
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Survey questionnaires remain the most prevalent mode of data collection in marketing research, but has their high use resulted in diminished errors?
Perhaps it is timely to revisit not the strengths – we know there are many – but the weaknesses that we should be cognisant of when analysing data collected using survey questionnaires.
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